MICA

IDENT

MICA stands for media innovation campus. It’s not a campus in the traditional sence. It houses media professionals and students alike. In short: a place for students to learn and develop, and a place for professionals to meet new talent in Leeuwarden, the Netherlands.

The corporate identity was developed by Junction and Okkinga Communicatie. This gave me a perfect framework to develop an animated identity. The choppy music helps the timing and pacing of the animation. All the elements are based of 2D design, but with some added effects and extruded shapes it adds to a 3D atmosphere.